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Casie Yoder Consulting

Jan. 2017 Client Spotlight: Pincause

With the tagline “Little Pin. Big Goal.” Casie Yoder Consulting is helping Pincause go from zero to 100,000 pins in just three weeks. Pincause is an ambitious new social enterprise well on its way to raising $200,000 for the ACLU and Planned Parenthood.

Pincause founders Kate+Nate are busy making news, including:

About CYC

Just before the holidays in 2015 I quit my job in local government to start my own strategic communications consulting firm. I specialize in helping small businesses (generally of the social entrepreneur variety), non-profits, and local government agencies create effective strategic communications plans and figure out the best way to implement it. This includes online and social media as well as traditional press outreach and (my personal favorite) crisis communications planning (Free pro tip: You cannot effectively plan for a crisis once the crisis has started).

In 2016 I wrote a weekly email called 12You can currently find me on Instagram, LinkedIn and Twitter.

If you’d like to talk about how we might work together, please email or call 404-491-9403.

About the header image

I took this photo in September 2015 of a window in St. Joder’s Church in Switzerland. The church is an out-of-the-way little white chapel on the side of a mountain in the Alps. It is located in the Canton of Bern in the German-speaking part of Switzerland, which is where my Yoder ancestors lived once upon a time (though not necessarily exactly where St. Joder’s Church is).   

Latest Posts

Bye, 2016

Hey everyone, This is the last 12 of the year. I’ve been mostly diligent in writing weekly (with some time off for good behavior and a couple of “oh no, I missed Tuesday” moments). My intention when starting 12 a year ago was to use this email as an anchor…

Win some, lose some

December 14, 2016 by Casie Yoder Hey everyone, The biggest business learning curve for me this year (ok, one of the biggest, trying to call just one THE biggest is impossible) has been figuring out the exact moment when I can mark a new client fully in the “new business WON”…

Happy Holidays

December 07, 2016 by Casie Yoder Hey everyone, Tis the season for giving! I just gave to my friend Vaughn’s Santa run fund to help raise money for the San Francisco AIDS Foundation. (You can give too by clicking here.) For the first time in several years, I’m sending out…

Tired

November 29, 2016 by Casie Yoder This year has really got me worn out. I don’t think I’m the only one. Until next Tuesday, Casie

Looking forward

November 16, 2016 by Casie Yoder Hey everyone, The holiday season officially starts next week and I’m beginning to look ahead to next year and what it will bring for my business. I’m planning on unveiling some official branding in early 2017 (logos and typefaces and colors, oh my!), an…

The best laid plans of mice and me

November 08, 2016 by Casie Yoder Hey everyone, I’m supposed to be in Florida right now. But one small vestigial organ had other plans: Appendicitis. This is why I’m typing this from my living room in Georgia, and why I didn’t send anything last Tuesday, bedridden as I was for…