CYC is a minority- and woman-owned strategic
We specialize in long-range strategic planning, crisis management, and creating
impactful public engagement. Casie (based in Atlanta) and Liz (based in
Southern California) serve as the primary points of contact for clients,
coordinating the work of creatives and specialists.
I founded Casie Yoder Consulting to be the agency I always wanted to work with but could never find: An experienced team of creative, passionate, hard-working people from diverse backgrounds, and owned by someone like me (e.g. woman, millennial, AAPI).
My professional career can be divided into roughly four phases: the 2008 election, the Washington, D.C. years, my time as a PIO, and the current phase of entrepreneur.
I launched my professional career by creating and managing social media (then called “new media”) for the AFL-CIO in Wisconsin during the 2008 presidential election.
This was before Facebook and Twitter were used for this sort of thing, so my tools were YouTube, an e-newsletter, and a Blogger blog. I learned to do things FAST and to get it right the first time, because there simply wasn’t time for revisions or do-overs.
From the end of 2008 to 2013, I worked in politics and issue advocacy in Washington, D.C. at the George Washington University, the United Food and Commercial Workers, and the National Association of Letter Carriers.
Life doesn’t always work out the way we plan (which is why PLAN is part of a cycle and not a final destination in the HAP Cycle) so after two sad semesters of graduate school (sad mostly because of my personal life, but partly because I realized public policy school was not right for me), I left Washington to be closer to my family.
As the Public Information Officer and chief spokesperson for the City of Decatur, Georgia, I responded to media inquiries about everything that happened in the city, good and bad.
Whenever a crisis happened, my phone would ring. Has your crisis communications expert ever had to stand in front of a TV camera and reassure the public the day after a serial killer murdered a woman walking to her car? I have.
During this time I also created a PRSA-award winning annual report, led a comprehensive brand audit, and spearheaded the research and writing of a report on the state of diversity in the city.
Casie Yoder Consulting launched in January 2016. Since then, we have worked with national nonprofits, political candidates, business consultants, and social entrepreneurs to communicate their message with style and substance.
ADL Glass Leadership Institute
Certificate in Local Government Management, the Carl Vinson Institute, University of Georgia
B.A. in Journalism, Georgia State University
My career is like an East Coast versus West Coast rap battle where it’s impossible to say which is better.
My internship during my final semester of college in Washington, D.C. turned into a full-time job as an Account Assistant at GMMB. It’s an agency specializing in political and issue communications for clients such as Save Darfur Coalition, Sierra Club, Bill and Melinda Gates Foundation, UN Foundation, and Campaign for Tobacco Free Kids. I felt like I won the lottery when I landed and developed a coordinator position for myself in the firm’s Creative Department because they seemed to be having all the fun. They talked about movies in meetings for an hour until a big idea emerged. However, it wasn’t all Simpsons quotes and hip hop, the creatives worked long after most office lights went out and on weekends. Some of the absolute smartest people I know are the people I worked with at GMMB. I learned the ins and outs of advertising, video production, media buying, and public relations. I still think about something I learned at GMMB almost every day.
I’m still feeling the California love after moving here in 2007 where my career has taken on nine lives as an advertising copywriter, television news writer, freelance journalist, political reporter, public relations specialist, project manager, and brand strategist. That means I’m just as comfortable covering a city council meeting as I am developing a digital campaign. I don’t fear a blank page – in fact, it gives me excited butterflies. My writing has appeared in publications such as Fast Company, NBC News, Forbes, and The San Diego Union-Tribune. I live in Ojai, CA where I love the quality of life and creative focus of this town making the perfect homebase for CYC West! I spend my free time in classes (I’m a joiner), volunteering, or taking my chocolate lab to the beach.
B.A. in Public Communications, American University